Appear, a leading provider of media processing and delivery technology, is launching operations to support contribution and distribution in the North American market. Appear provides the backbone that production companies, telcos, and broadcasters trust to make immersive live experiences possible for their viewers.
Founded in 2004 by 11 professionals with industry background from Tandberg Television, Appear is now renowned in the European market for delivering the highest quality video with the lowest latency and power consumption. Headquartered in Oslo and with customers in over 100 countries, Appear is now launching operations in North America to support the growing need for live broadcast across the US and Latin America. Along with dedicated headquarters launching later this year, Appear already has a team in Nevada, California and Minnesota engaging with Tier 1 customers.
To scale up the North American business, Appear has recently appointed Ed McGivern as General Manager, North America, and Mark Andrews as Vice President of Sales for North America. Ed has extensive knowledge of the live production and contribution markets, with more than 25 years of sales and business experience at companies including Grass Valley, Nevion and Tektronix. Mark has an extensive technical and sales background, having previously worked at MediaKind, SeaChange, Ateme and Harmonic.
Since 2008, Appear has had on-going success in the US market working with the highly renowned partner, Sencore to deliver distribution and contribution solutions under the DMG brand. While Appear is launching its own North American operations and will sell directly to customers to meet the great demand for its products and solutions, Sencore will continue to be a strategically important and valued partner in the region.
Appear’s hardware and software solutions support production companies, telcos, and broadcasters in the management and delivery of video. Its world-renowned solutions, which are the most energy-efficient and dense in the industry, include:
- X Platform: a high-speed video networking, enhanced IP security and advanced compression solution for the remote production, contribution and distribution markets. It can fulfil the demands of applications such as sports and e-sports broadcast, and be used as a compression head-end for OTT, IPTV, broadcast and for high density satellite.
- XC Platform: a modular head-end platform for IPTV and broadcast, supporting content acquisition, compression, stream processing including scrambling and multiplexing, with distribution options for cable, satellite and terrestrial networks.
- X10 DSNG: a dedicated solution for digital satellite news gathering (DSNG) that supports encoding, decoding and satellite uplink and downlink in a single chassis. With increasing demands for live event coverage, the X10 DSNG is a compact, powerful solution that meets the very specific and challenging needs of DSNG and mobile production.
- NEO10: a software-based compression solution that comes pre-installed on Appear’s hardware that removes the complexity found in traditional server-based solutions.
Appear intends to capture significant market share in North America by leveraging its dominant position in Europe with its technology leadership and customer success experience—securing its position as the number one provider of broadcast media processing and delivery technology in North America and Latin America.