We are delighted and incredibly proud to officially unveil our new branding, including our updated logo and brand new website – our first major brand evolution since the company’s inception in 2004!
We are undergoing a period of change here at Appear. We recently appointed our new CEO Thomas Bostrøm Jørgensen, and over the past few months, Thomas has been working with the company to develop our new market strategy and brand positioning.
Appear’s updated branding is just one phase of our new business strategy. We are still very much dedicated to delivering world-class products and maintaining our position as a global leader in media processing and delivery technology. But as the broadcasting market continues to evolve, and our customer requirements change, we want to ensure we are a true technology partner that can support our customers in a way that will ensure they succeed.
As we gear up for the next leg of our journey, not only do we have a bright new logo, we have a new website to match. With a fresh, clean design, visitors can read more about our company, our products, as well as our leadership team, our talent and our career opportunities (we’re hiring, by the way!).
Appear has a longstanding heritage within the broadcast and media-tech industry, going all the way back to industry pioneers like Tandberg Television . We’ve won several national and international awards and have been recognised for our industry-leading technology—and it was only right that we reflect our successes, and our new ambitions through our image. We are committed to working in close partnership with our customers across the world, and we look forward to the exciting and bright future Appear has ahead.
We have unveiled our new branding to some of the industry at the recent ANGA COM DIGITAL event which took place earlier this month, but we’ll also be at NAB in October, and IBC in December, where you’ll have a chance to see the new Appear in all its glory.
We look forward to showcasing our new identity to our customers and industry friends, whether that is in person or virtually, very soon.
