Primary distribution

Boost your streaming revolution

Primary distribution technology has evolved to meet the growing demand for streaming video across multiple devices. Traditionally reliant on satellite and managed IP networks, broadcasters and operators now seek more flexible, cost-effective, and power-efficient solutions for delivering fully-originated linear channels to distribution partners and affiliates.

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Why are we the best to work with?

Choose Appear for reliable, versatile primary distribution. Our SRT plug-in module enhances your primary distribution capabilities by adding internet-based delivery options alongside traditional contribution methods. With Appear, you gain a flexible, cost-effective solution that ensures high-quality video streaming, meets modern demands, and seamlessly integrates into your current infrastructure.

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What is APX?

With APX, media organisations can streamline their live production workflows, enhance operational efficiency, and leverage advanced technologies for superior performance. Discover how APX empowers media companies to optimise their live production workflows and stay ahead in a competitive market.

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APX Ecosystem

With APX, media organisations can streamline their live production workflows, enhance operational efficiency, and leverage advanced technologies for superior performance. Discover how APX empowers media companies to optimise their live production workflows and stay ahead in a competitive market.

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How does it work?

Our solution provides the most efficient, flexible, and cost-effective way to deliver video content. By integrating SRT support through a plug-in module, we enable seamless primary distribution over the internet alongside other traditional methods.

challenge

Challenges

Traditional distribution methods, like satellite and managed IP networks, have become hard to upscale and inflexible to meet today’s growing demand for video streaming on multiple devices. As these methods are no longer viable, broadcasters and operators are turning to more cost and power efficient, adaptable solutions like IP-based delivery and cloud technology.

challenge

Challenges

Connecting facilities on an all-IP network infrastructure is becoming standard, but the shift from coax SDI to IP-based 2110 is a significant investment, often taking years to complete. Low latency is essential for live interactions between studio or facilities, and as video resolutions progress to 4K and 8K, bandwidth limitations on WAN networks become more challenging. Consequently, video compression is often necessary, as long as it does not introduce unacceptable delays.

solutions

Solution

Appear’s X Platform addresses WAN challenges with support for video over 2110 and SDI coax, combined with full PTP support. It enables uncompressed video and light compression with sub-frame delay, supports NMOS for orchestration, and provides 10G video firewalling with minimal delay. Additionally, the platform offers ultra-low latency HEVC compression, ensuring seamless, high-quality video transmission and optimised performance across all-IP networks.

results

Results

By implementing Appear’s solution, media facilities overcome the challenges of transitioning to an all-IP network infrastructure. Appear’s efficient, flexible, and cost-effective X Platform enable seamless interconnectivity with ultra-low latency, light compression, and robust video firewalling. This approach ensures high-quality video transmission and future-proofs operations, allowing for a smoother upgrade from SDI to IP-based 2110 infrastructure, ultimately enhancing performance, scalability, and overall operational efficiency.

solutions

Solution

Appear provides a “Plug and Play” experience with minimal operational maintenance and exceptional power efficiency per channel. Our modular chassis is designed to adapt to any specific use case and supports all networks, including satellite, managed IP, and unmanaged IP networks. With SRT support as a plug-in module, Appear enhances primary distribution by enabling secure, broadcast-grade contribution over the Internet, ensuring a versatile and efficient solution across all supported methods.

results

Results

Broadcasters and operators using Appear’s solutions benefit from reduced costs and greater flexibility in video distribution. Our efficient, modular design minimises power consumption and operational maintenance, allowing seamless integration across any network—whether satellite, managed IP, or Internet-based. With SRT support for secure, broadcast-grade contribution over the Internet, they achieve reliable, high-quality content delivery. This adaptability enhances scalability, optimises resources, and ensures a future-proof, cost-effective approach to meeting evolving viewer demands.

Customer stories

Discover how our customers are transforming their operations with our innovative solutions. Explore real-life success stories showcasing how businesses like yours have achieved remarkable results with our tailored, cutting-edge offerings.
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