“We’re delighted that this renowned gambling platform recognizes Appear as the premier choice for delivering live sports content. Our commitment to efficient, scalable solutions aligns with their mission to create an unmatched viewing experience. We look forward to supporting their growth and helping set a new live-stream standard.”

Ed McGivern, President & General Manager of Appear US

Context

Appear partnered with a premier North American online gambling platform to deliver premium live sports content to millions of subscribers across the continent. The renowned gambling platform, accessible across 50 states, selected Appear’s X20 platform for its high-efficiency content processing, low-latency transport, and multi-codec support, ensuring seamless, real-time delivery of live sports content to fans.

Challenge

The gambling platform offers a uniquely engaging experience, integrating live sports streaming with real-time betting, fantasy leagues, and interactive fan features. To meet the demand for instantaneous and error-free content delivery, the platform needed a robust media technology solution capable of:

Supporting real-time, high-quality video streams to keep fans engaged.
Managing multiple linear channels for seamless cloud-based playout.
Ensuring reliable and scalable distribution across a diverse set of destinations and devices.

To quickly launch live channels on its new cloud-based playout platform, the gambling provider required a technology partner that could support its aggressive timeline and deliver uncompromised performance.

Solutions

After a thorough evaluation, Appear’s X20 platform was selected for its unmatched performance, density, and ability to handle high volumes of live content with ultra-low latency. In partner testing, Appear’s X20 demonstrated superior reliability and scalability, positioning it as the platform best suited for real-time action for linear and streaming channels.

High-density HEVC Encoding and Decoding: The deployment supports 18 channels of HEVC encoding (SD, HD, and UHD resolutions) for ground-to-cloud contribution and 35 channels of HEVC decoding for cloud-to-ground contribution, including seven UHD channels for high-quality, low-latency content.
Future-ready with JPEG XS: Four JPEG XS encoders and decoders are in place to accommodate future high-resolution and ultra-low-latency applications.
SRT-enabled Infrastructure: Equipped with Secure Reliable Transport (SRT) capabilities, the X20 platform facilitates secure, efficient, and scalable content transport, ensuring resilience and quality in live contribution and distribution workflows.

Result

The X20 platform enables the gambling platform to deliver live sports content in near real-time, a crucial factor for its betting and gaming audience. With SRT integration, Appear’s solution supports ground-to-cloud and cloud-to-ground workflows, offering robust and adaptable distribution across diverse formats and devices.

Real-time engagement: Low latency and high-quality video ensure fans experience the action as it happens, which is critical for the platform’s real-time betting and interactive features.
Efficient and scalable operations: The solution’s high-density, energy-efficient architecture supports sustainable growth without compromising performance.
Enhanced viewer experience: The X20 platform’s multi-codec support and flexible format handling improve content quality and reliability, offering fans a premium viewing experience.

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