Oslo, Norway – July 15, 2025 – Appear, the global leader in live production technology, today announced its strategic partnership with beIN ASIA PACIFIC, a leading multi-platform sports media network, enabling a significant modernization of beIN’s broadcast infrastructure across the Asia Pacific region and enhancing its international contribution capabilities. Following rigorous testing, beIN selected Appear’s X Platform for its performance, reduced carbon footprint, and competitive pricing.
This collaboration involves two pivotal deployments that underscore beIN’s commitment to advanced IP-based workflows for high-quality, efficient content delivery.
“Our investment in Appear’s X Platform is a pivotal step in our strategic evolution towards an IP-centric broadcast infrastructure,” said Sabil Salim, Vice President, Media Technology & Operations at beIN ASIA PACIFIC. “The X20 platform provides the dedicated capacity and quality we need for our broadcast partners and remote editing platform, distinctly separate from our OTT services and playout. Coupled with the X10’s efficient SRT contribution, Appear delivers the performance, agility, and cost-efficiency that are paramount for our operations, allowing us to overcome previous limitations and innovate faster.”
beIN ASIA PACIFIC has deployed Appear’s high-capacity X20 encoder as part of a major broadcast feed distribution project. This dedicated system, configured in a robust 1+1 redundancy setup, handles 44 live feeds, drawing from a mix of IP and SDI sources. It is specifically designed to support services for non-traditional broadcast platform partners and external editing environments, providing beIN with the versatility to address changing business needs with ease.
The X20 platform is purpose-built for broadcast and operates separately from beIN’s OTT and playout services. This strategic separation addresses previous operational limitations and capacity constraints experienced when shared encoders handled diverse workflows. The system also supports essential broadcast features like 1080i to 1080p conversion with logo insertion and is Hardware 4K Ready, ensuring high-quality output for demanding broadcast environments.
Efficient Doha-Singapore SRT Contribution
beIN has also implemented Appear’s compact 1RU X10 chassis to establish a dedicated contribution link between its facilities in Doha and Singapore. This deployment features a 1+1 setup for 4 contribution feeds, utilizing AVC encoders, marking a strategic transition from traditional fiber to Secure Reliable Transport (SRT) over the public internet.
This move to SRT provides beIN with significant advantages, including lower costs, greater flexibility, and faster provisioning compared to conventional leased fiber circuits. Appear’s hardware-accelerated SRT capabilities ensure reliable, broadcast-quality video transport even over less predictable networks, optimizing beIN’s international content acquisition and transport workflows.
“beIN ASIA PACIFIC is a true innovator in sports broadcasting, and its precise requirements for dedicated broadcast distribution highlights the versatility and power of the Appear X Platform,” said Shakunt Malhotra, Vice President APAC at Appear. “We are proud to provide beIN with high-density, energy-efficient solutions that not only meet its current needs for specialized broadcast workflows and robust contribution, but also position the company for future growth in the dynamic media landscape.”
Appear X Platform: Performance, Sustainability, and Value
beIN’s decision to partner with Appear was driven by the X Platform’s proven capabilities across several critical areas:
- Unmatched Performance and Density: The X Platform’s high-capacity, ultra-dense, and low-latency design allows beIN to manage a large number of feeds efficiently within a compact footprint. Its modularity ensures scalability and robust, resilient operations with 1+1 redundancy.
- Reduced Ecological Footprint: A key differentiator, the X Platform is engineered for sustainability, offering significantly lower energy consumption compared to other market-leading solutions. Its high density reduces rack space, cooling demands, and overall operational expenditure, aligning with beIN’s environmental responsibility goals.
- Competitive Pricing and Cost-Effectiveness: The X Platform delivers a lower cost per channel due to its high density and efficient resource utilization. The transition to SRT for contribution further enhances cost savings by leveraging more affordable internet links over expensive traditional fiber.
“Our X Platform is designed to empower broadcasters like beIN to achieve greater agility, flexibility, and significant cost efficiencies as they navigate the transition to IP,” added Thomas Bostrøm Jørgensen, CEO at Appear. “By enabling beIN to move away from traditional, less flexible infrastructures, we are helping it to optimize its content delivery and acquisition workflows, reinforcing its leadership in the industry.”
About Appear
Headquartered in Oslo, Norway, Appear is a leader in live production technology, specializing in high-capacity, sustainable solutions for media processing and content delivery. Our portfolio is designed to support the most complex scenarios of live event contribution, adapting seamlessly to the ever-evolving dynamics of the media, entertainment, and sports industries. Over the past 20 years, Appear’s world-renowned team of experts has made us the most progressive and forward-thinking company in the industry. Our relentless emphasis on modularity and functional versatility places us at the forefront of driving innovation in live production technology. We proudly count the world’s leading content creators amongst our esteemed list of customers who trust our solutions to deliver the highest profile live media with integrity and efficiency. Appear’s global operation includes centers of excellence in London and Los Angeles.
About beIN ASIA PACIFIC
beIN ASIA PACIFIC, a multi-platform sports media company, offers a stellar line-up of live sporting events through our premium sports brands, beIN SPORTS. We are committed to bringing great coverage, news and analysis of the top leagues and competitions from around the planet, as well as exclusive and never-before-available content across all screens. beIN SPORTS is available in 12 countries in the Asia-Pacific region on leading pay-TV platforms, including our live streaming player, beIN SPORTS CONNECT. Our broadcast rights include Formula 1, UEFA Champions League, UEFA Europa League, FA Cup, LaLiga, Serie A, Australian Open, Roland-Garros, the ATP Tour, and more. Headquartered in Singapore, beIN ASIA PACIFIC is part of beIN MEDIA GROUP, a leading independent global media group and one of the foremost sports & entertainment networks in the world.