Telefónica Servicios Audiovisuales and Appear selected by LaLiga to power Spain’s new contribution & distribution network from Madrid
Madrid, Spain and Oslo, Norway – August 27, 2025 – Telefónica Servicios Audiovisuales (TSA), the leading system integrator and service provider in the media sector in Spain, with the support of Appear, the global leader in live production technology, is proud to announce that it has been selected by LaLiga to deliver the next-generation contribution and distribution network (Lot 4) for Spain’s premier football competitions.
Following a highly competitive process, TSA secured Lot 4 of LaLiga’s new media operations contract, which will be deployed and managed from TSA NOC located in the Aravaca CNSO, in Madrid (Telefónica National Supervision and Operations Center for it’s fiber network), and related to the Media Hub initiative that is already operative since Q1 2025 (TSAmediaHUB: The Audiovisual Platform that is Revolutionising Content Production and Management). This Lot is responsible for the contribution and distribution of live match feeds from stadiums to central production facilities and then on to global rightsholders. As TSA’s trusted technology partner, Appear will deliver using its X Platform to enable a highly flexible, scalable, and ultra-reliable infrastructure.
TSA and Appear will ensure uncompromised performance and stability for the contribution and distribution of LaLiga’s content, handling 200+ feeds from stadiums across Spain to the Master Control Room in Madrid, as well as managing low latency feeds from OB trucks for remote production.
Through Appear’s X Platform, the deployment will deliver a next-generation contribution and distribution network:
- Seamless transport of over 200 live feeds across stadiums and central facilities with a fully redundant, ultra-low latency JPEG XS and AVC compression architecture.
- Flexible and modular technology which is able to handle both SDI and SMPTE 2110 with NMOS control as required.
- Future-proofed technology, delivering 1080p50 HDR content and including license-based upgrades to UHD format and SRT to serve LaLiga’s future broadcast needs.
- High security using encryption to protect premium sports content from piracy.
- Rapid deployment and scalability, leveraging Appear’s modular design and short hardware lead times to meet LaLiga’s operational deadlines.
- Sustainability gains through reduced rack footprints, lower energy consumption, and efficient shipping compared to legacy systems.
“We are honored that LaLiga has selected Telefónica Servicios Audiovisuales to manage the contribution and distribution of its premium soccer content,” said Jose Luis García Cabrera , COO at TSA. “With the deployment of Appear’s industry-leading compression solutions, we are able to offer LaLiga the most technically advanced and powerful solutions on the market today. This project comes as a valuable addition to the comprehensive solutions we have already been delivering for top-tier sports environments — including fixed port networks, AV networks in stadiums, press rooms, production equipment, IP ST2110-based stadiums or show control systems, amongst others.”
Chris Alner, SVP Commercial Director EMEA at Appear, said “It’s a privilege to have been chosen alongside Telefonica to be responsible for the new contribution and distribution infrastructure for LaLiga. Spanish football fans are some of the most passionate in the world and expect only the best quality content when they are cheering on their favourite team. The flexibility, power and competitive price point of our X Platforms will ensure that the system can evolve as needed to keep pace with the changing face of live sports broadcasting.”
For more information, visit: www.appear.net and www.telefonica.com.
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Media Contacts
For TSA
Telefónica Servicios Audiovisuales
Communications Office
Email: comercial.tsa@telefonica.com
Phone: +34 630 95 30 89
About Telefónica Servicios Audiovisuales (TSA)
Telefónica Servicios Audiovisuales (TSA) is the most leading spanish media system integrator and service provider of broadcast services, technical production, and infrastructure solutions for broadcasters, major sporting events and entertainment productions. Part of the Telefónica Group, TSA offers end-to-end projects related to media and broadcasting and services covering contribution, production, and distribution of live audiovisual content, both nationally and internationally.